Commercially focused Product Designer with over 12 years of experience delivering end-to-end (01) digital products across B2C, SaaS and enterprise platforms, including large-scale digital transformation programs. Human Factors International (HFI) certified, with an engineering degree and a product management certification from Product School (USA). I combine systems thinking with a data-driven design approach to create products that deliver measurable outcomes.

I am currently leading product design for PainChek Infant, a consumer-facing mobile app. Before that, at WikiCamps, Australia's #1 camping app (Discovery Parks), I designed a B2C mobile app serving 300K monthly active users, with my work contributing to daily order value growing from $5,000 to $32,000. I also introduced AI-enabled design workflows using AI design tools, LLMs and Figma MCP, cutting design-to-development handoff time by almost half.

Previously, I led the end-to-end design of attentionTRACE, attentionPROVE and attentionPLAN at Amplified Intelligence, building scalable design systems from the ground up. The products helped generate $3M in revenue from 20+ enterprise clients within the first quarter after launch.

I have led design teams of up to 12 and established an internal design academy to upskill cross-functional teams, and I regularly partner with C-suite executives to shape product strategy. My experience spans Melbourne Airport, British Airways, GE, BMW and Nissan across Australia, the UK, Europe and Asia.

Commercially focused Product Designer with over 12 years of experience delivering end-to-end (01) digital products across B2C, SaaS and enterprise platforms, including large-scale digital transformation programs. Human Factors International (HFI) certified, with an engineering degree and a product management certification from Product School (USA). I combine systems thinking with a data-driven design approach to create products that deliver measurable outcomes.

I am currently leading product design for PainChek Infant, a consumer-facing mobile app. Before that, at WikiCamps, Australia's #1 camping app (Discovery Parks), I designed a B2C mobile app serving 300K monthly active users, with my work contributing to daily order value growing from $5,000 to $32,000. I also introduced AI-enabled design workflows using AI design tools, LLMs and Figma MCP, cutting design-to-development handoff time by almost half.

Previously, I led the end-to-end design of attentionTRACE, attentionPROVE and attentionPLAN at Amplified Intelligence, building scalable design systems from the ground up. The products helped generate $3M in revenue from 20+ enterprise clients within the first quarter after launch.

I have led design teams of up to 12 and established an internal design academy to upskill cross-functional teams, and I regularly partner with C-suite executives to shape product strategy. My experience spans Melbourne Airport, British Airways, GE, BMW and Nissan across Australia, the UK, Europe and Asia.

Work Experience

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PainChek Infant · Melbourne, Australia

Lead Product Designer (Contract)

Apr 2026 – Present

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PainChek Infant · Melbourne, Australia

Lead Product Designer (Contract)

Apr 2026 – Present

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Discovery Parks · Adelaide, Australia

Lead Product Designer

Aug 2023 – Apr 2026

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Discovery Parks · Adelaide, Australia

Lead Product Designer

Aug 2023 – Apr 2026

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Amplified Intelligence · Adelaide, Australia

Lead Product Designer

Sep 2022 – Aug 2023

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Amplified Intelligence · Adelaide, Australia

Lead Product Designer

Sep 2022 – Aug 2023

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Tiimely (formerly Tic:Toc Home Loans) · Adelaide, Australia

Senior UX UI Designer

Feb 2022 – Sep 2022

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Tiimely (formerly Tic:Toc Home Loans) · Adelaide, Australia

Senior UX UI Designer

Feb 2022 – Sep 2022

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GlobalLogic (A Hitachi Group company) · Noida, India

Product Experience Designer

Jun 2020 – Feb 2022

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GlobalLogic (A Hitachi Group company) · Noida, India

Product Experience Designer

Jun 2020 – Feb 2022

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Three UK · London, United Kingdom

UX UI Designer

Aug 2017 – Mar 2020

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Three UK · London, United Kingdom

UX UI Designer

Aug 2017 – Mar 2020

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Tech Mahindra · Noida, India

Project Manager UX UI

Apr 2016 – Aug 2017

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Tech Mahindra · Noida, India

Project Manager UX UI

Apr 2016 – Aug 2017

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Genpact · Gurgaon, India

UX/UI Consultant

Sep 2013 – Mar 2016

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Genpact · Gurgaon, India

UX/UI Consultant

Sep 2013 – Mar 2016

Education

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AI Product Management Certificate

Product School

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AI Product Management Certificate

Product School

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Data and Experiments

Product School

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Data and Experiments

Product School

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Product Management Certificate

Product School

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Product Management Certificate

Product School

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Post Graduate Diploma in Computer Applications

Subharti University

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Post Graduate Diploma in Computer Applications

Subharti University

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Bachelor of Computer Applications (BCA)

IASE University

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Bachelor of Computer Applications (BCA)

IASE University

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Certificate of Usability Analyst (CUA)

Human Factors International [HFI]

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Certificate of Usability Analyst (CUA)

Human Factors International [HFI]