Hi there! That’s me in the photo, sharing insights on the design process, design maturity, and the business impact of design—all with the goal of fostering a strong design culture within the organisation. I also presented key findings from our latest research and usability testing, along with the design improvements we implemented based on those insights. With over 120 attendees joining both online and in person, the session was well-received!

With 12+ years of experience in UX, UI, and Product Design, I’ve developed my expertise across various areas, including requirement gathering, user research, persona creation, journey mapping, design strategy, wire-framing, design systems, UI/visual/interaction design, prototyping, usability testing, workshop facilitation, and stakeholder management.

During my time in the UK, I contributed to one of the largest digital transformation projects, collaborating closely with cross-functional teams—product managers, business analysts, developers, marketing, legal, and more. Working in an agile environment, we developed accessibility-compliant design solutions for Omni-channel (responsive web, mobile apps, retail stores, and contact centres), ensuring they met both user and business needs effectively.

Currently, at G’day Group, I lead end-to-end design solutions for WikiCamps, a customer-facing (B2C) product. I independently redesigned the entire app from the ground up, addressing the needs of 300K monthly active users while continuously striving to enhance user experiences and deliver measurable business impact.

With global experience spanning different work cultures, I’ve built strong relationships with stakeholders while successfully aligning design with business goals.

I have worked with clients such as G’day Group, Melbourne Airport, Boral Australia, Hilti, British Telecom, British Airways, Three Telecom, General Electric (GE), Sunrise Switzerland, BMW, and Nissan to name a few.