Commercially focused Product Designer with over 12 years of experience delivering end-to-end (0→1) digital products across B2C, SaaS and enterprise platforms, including large-scale digital transformation programs. Human Factors International (HFI) certified, with an engineering degree and a product management certification from Product School (USA). I combine systems thinking with a data-driven design approach to create products that deliver measurable outcomes.
I am currently leading product design for PainChek Infant, a consumer-facing mobile app. Before that, at WikiCamps, Australia's #1 camping app (Discovery Parks), I designed a B2C mobile app serving 300K monthly active users, with my work contributing to daily order value growing from $5,000 to $32,000. I also introduced AI-enabled design workflows using AI design tools, LLMs and Figma MCP, cutting design-to-development handoff time by almost half.
Previously, I led the end-to-end design of attentionTRACE, attentionPROVE and attentionPLAN at Amplified Intelligence, building scalable design systems from the ground up. The products helped generate $3M in revenue from 20+ enterprise clients within the first quarter after launch.
I have led design teams of up to 12 and established an internal design academy to upskill cross-functional teams, and I regularly partner with C-suite executives to shape product strategy. My experience spans Melbourne Airport, British Airways, GE, BMW and Nissan across Australia, the UK, Europe and Asia.
Commercially focused Product Designer with over 12 years of experience delivering end-to-end (0→1) digital products across B2C, SaaS and enterprise platforms, including large-scale digital transformation programs. Human Factors International (HFI) certified, with an engineering degree and a product management certification from Product School (USA). I combine systems thinking with a data-driven design approach to create products that deliver measurable outcomes.
I am currently leading product design for PainChek Infant, a consumer-facing mobile app. Before that, at WikiCamps, Australia's #1 camping app (Discovery Parks), I designed a B2C mobile app serving 300K monthly active users, with my work contributing to daily order value growing from $5,000 to $32,000. I also introduced AI-enabled design workflows using AI design tools, LLMs and Figma MCP, cutting design-to-development handoff time by almost half.
Previously, I led the end-to-end design of attentionTRACE, attentionPROVE and attentionPLAN at Amplified Intelligence, building scalable design systems from the ground up. The products helped generate $3M in revenue from 20+ enterprise clients within the first quarter after launch.
I have led design teams of up to 12 and established an internal design academy to upskill cross-functional teams, and I regularly partner with C-suite executives to shape product strategy. My experience spans Melbourne Airport, British Airways, GE, BMW and Nissan across Australia, the UK, Europe and Asia.
Work Experience

PainChek Infant · Melbourne, Australia
Lead Product Designer (Contract)
Apr 2026 – Present

PainChek Infant · Melbourne, Australia
Lead Product Designer (Contract)
Apr 2026 – Present

Discovery Parks · Adelaide, Australia
Lead Product Designer
Aug 2023 – Apr 2026

Discovery Parks · Adelaide, Australia
Lead Product Designer
Aug 2023 – Apr 2026

Amplified Intelligence · Adelaide, Australia
Lead Product Designer
Sep 2022 – Aug 2023

Amplified Intelligence · Adelaide, Australia
Lead Product Designer
Sep 2022 – Aug 2023

Tiimely (formerly Tic:Toc Home Loans) · Adelaide, Australia
Senior UX UI Designer
Feb 2022 – Sep 2022

Tiimely (formerly Tic:Toc Home Loans) · Adelaide, Australia
Senior UX UI Designer
Feb 2022 – Sep 2022

GlobalLogic (A Hitachi Group company) · Noida, India
Product Experience Designer
Jun 2020 – Feb 2022

GlobalLogic (A Hitachi Group company) · Noida, India
Product Experience Designer
Jun 2020 – Feb 2022

Three UK · London, United Kingdom
UX UI Designer
Aug 2017 – Mar 2020

Three UK · London, United Kingdom
UX UI Designer
Aug 2017 – Mar 2020

Tech Mahindra · Noida, India
Project Manager UX UI
Apr 2016 – Aug 2017

Tech Mahindra · Noida, India
Project Manager UX UI
Apr 2016 – Aug 2017

Genpact · Gurgaon, India
UX/UI Consultant
Sep 2013 – Mar 2016

Genpact · Gurgaon, India
UX/UI Consultant
Sep 2013 – Mar 2016
Education
AI Product Management Certificate
Product School
AI Product Management Certificate
Product School
Data and Experiments
Product School
Data and Experiments
Product School
Product Management Certificate
Product School
Product Management Certificate
Product School
Post Graduate Diploma in Computer Applications
Subharti University
Post Graduate Diploma in Computer Applications
Subharti University
Bachelor of Computer Applications (BCA)
IASE University
Bachelor of Computer Applications (BCA)
IASE University
Certificate of Usability Analyst (CUA)
Human Factors International [HFI]
Certificate of Usability Analyst (CUA)
Human Factors International [HFI]
