Commercially focused Product Designer delivering end-to-end (0→1) digital products across B2C, SaaS and enterprise platforms, including large-scale digital transformation programs. Human Factors International (HFI) certified, with an engineering degree and a product management certification from Product School (USA). I combine systems thinking with a data-driven design approach to create products that deliver measurable outcomes.
I am currently leading product design for PainChek Infant, a consumer-facing mobile app. Before that, at WikiCamps, Australia's #1 camping app (Discovery Parks), I designed a B2C mobile app serving 300K monthly active users, with my work contributing to daily order value growing from $5,000 to $32,000. I also introduced AI-enabled design workflows using AI design tools, LLMs and Figma MCP, cutting design-to-development handoff time by almost half.
Previously, I led the end-to-end design of attentionTRACE, attentionPROVE and attentionPLAN at Amplified Intelligence, building scalable design systems from the ground up. The products helped generate $3M in revenue from 20+ enterprise clients within the first quarter after launch.
I have led design teams of up to 12 and established an internal design academy to upskill cross-functional teams, and I regularly partner with C-suite executives to shape product strategy. My experience spans Melbourne Airport, British Airways, GE, BMW and Nissan across Australia, the UK, Europe and Asia.
Commercially focused Product Designer delivering end-to-end (0→1) digital products across B2C, SaaS and enterprise platforms, including large-scale digital transformation programs. Human Factors International (HFI) certified, with an engineering degree and a product management certification from Product School (USA). I combine systems thinking with a data-driven design approach to create products that deliver measurable outcomes.
I am currently leading product design for PainChek Infant, a consumer-facing mobile app. Before that, at WikiCamps, Australia's #1 camping app (Discovery Parks), I designed a B2C mobile app serving 300K monthly active users, with my work contributing to daily order value growing from $5,000 to $32,000. I also introduced AI-enabled design workflows using AI design tools, LLMs and Figma MCP, cutting design-to-development handoff time by almost half.
Previously, I led the end-to-end design of attentionTRACE, attentionPROVE and attentionPLAN at Amplified Intelligence, building scalable design systems from the ground up. The products helped generate $3M in revenue from 20+ enterprise clients within the first quarter after launch.
I have led design teams of up to 12 and established an internal design academy to upskill cross-functional teams, and I regularly partner with C-suite executives to shape product strategy. My experience spans Melbourne Airport, British Airways, GE, BMW and Nissan across Australia, the UK, Europe and Asia.
Work Experience

Product Designer [ Contract ]
PainChek Infant · Australia
Apr 2026 – Present

Product Designer [ Contract ]
PainChek Infant · Australia
Apr 2026 – Present

Product Designer
Discovery Parks · Australia
Aug 2023 – Apr 2026

Product Designer
Discovery Parks · Australia
Aug 2023 – Apr 2026

Product Designer
Amplified Intelligence · Australia
Sep 2022 – Aug 2023

Product Designer
Amplified Intelligence · Australia
Sep 2022 – Aug 2023

UX Designer
Tiimely (Formerly Tic:Toc Home Loans), Australia
Feb 2022 – Sep 2022

UX Designer
Tiimely (Formerly Tic:Toc Home Loans), Australia
Feb 2022 – Sep 2022

Product Experience Designer
GlobalLogic (A Hitachi Group company) · India
Jun 2020 – Feb 2022

Product Experience Designer
GlobalLogic (A Hitachi Group company) · India
Jun 2020 – Feb 2022

UX UI Designer
Three UK · United Kingdom
Aug 2017 – Mar 2020

UX UI Designer
Three UK · United Kingdom
Aug 2017 – Mar 2020

Project Manager UX UI
Tech Mahindra · India
Apr 2016 – Aug 2017

Project Manager UX UI
Tech Mahindra · India
Apr 2016 – Aug 2017

UX/UI Consultant
Genpact · India
Sep 2013 – Mar 2016

UX/UI Consultant
Genpact · India
Sep 2013 – Mar 2016
Education
AI Product Management Certificate
Product School
AI Product Management Certificate
Product School
Data and Experiments
Product School
Data and Experiments
Product School
Product Management Certificate
Product School
Product Management Certificate
Product School
Post Graduate Diploma in Computer Applications
Subharti University
Post Graduate Diploma in Computer Applications
Subharti University
Bachelor of Computer Applications (BCA)
IASE University
Bachelor of Computer Applications (BCA)
IASE University
Certificate of Usability Analyst (CUA)
Human Factors International [HFI]
Certificate of Usability Analyst (CUA)
Human Factors International [HFI]
