Commercially focused Product Designer delivering end-to-end (0→1) digital products across B2C, SaaS and enterprise platforms, including large-scale digital transformation programs. Human Factors International (HFI) certified, with an engineering degree and a product management certification from Product School (USA). I combine systems thinking with a data-driven design approach to create products that deliver measurable outcomes.

I am currently leading product design for PainChek Infant, a consumer-facing mobile app. Before that, at WikiCamps, Australia's #1 camping app (Discovery Parks), I designed a B2C mobile app serving 300K monthly active users, with my work contributing to daily order value growing from $5,000 to $32,000. I also introduced AI-enabled design workflows using AI design tools, LLMs and Figma MCP, cutting design-to-development handoff time by almost half.

Previously, I led the end-to-end design of attentionTRACE, attentionPROVE and attentionPLAN at Amplified Intelligence, building scalable design systems from the ground up. The products helped generate $3M in revenue from 20+ enterprise clients within the first quarter after launch.

I have led design teams of up to 12 and established an internal design academy to upskill cross-functional teams, and I regularly partner with C-suite executives to shape product strategy. My experience spans Melbourne Airport, British Airways, GE, BMW and Nissan across Australia, the UK, Europe and Asia.

Commercially focused Product Designer delivering end-to-end (0→1) digital products across B2C, SaaS and enterprise platforms, including large-scale digital transformation programs. Human Factors International (HFI) certified, with an engineering degree and a product management certification from Product School (USA). I combine systems thinking with a data-driven design approach to create products that deliver measurable outcomes.

I am currently leading product design for PainChek Infant, a consumer-facing mobile app. Before that, at WikiCamps, Australia's #1 camping app (Discovery Parks), I designed a B2C mobile app serving 300K monthly active users, with my work contributing to daily order value growing from $5,000 to $32,000. I also introduced AI-enabled design workflows using AI design tools, LLMs and Figma MCP, cutting design-to-development handoff time by almost half.

Previously, I led the end-to-end design of attentionTRACE, attentionPROVE and attentionPLAN at Amplified Intelligence, building scalable design systems from the ground up. The products helped generate $3M in revenue from 20+ enterprise clients within the first quarter after launch.

I have led design teams of up to 12 and established an internal design academy to upskill cross-functional teams, and I regularly partner with C-suite executives to shape product strategy. My experience spans Melbourne Airport, British Airways, GE, BMW and Nissan across Australia, the UK, Europe and Asia.

Work Experience

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Product Designer [ Contract ]

PainChek Infant · Australia

Apr 2026 – Present

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Product Designer [ Contract ]

PainChek Infant · Australia

Apr 2026 – Present

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Product Designer

Discovery Parks · Australia

Aug 2023 – Apr 2026

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Product Designer

Discovery Parks · Australia

Aug 2023 – Apr 2026

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Product Designer

Amplified Intelligence · Australia

Sep 2022 – Aug 2023

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Product Designer

Amplified Intelligence · Australia

Sep 2022 – Aug 2023

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UX Designer

Tiimely (Formerly Tic:Toc Home Loans), Australia

Feb 2022 – Sep 2022

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UX Designer

Tiimely (Formerly Tic:Toc Home Loans), Australia

Feb 2022 – Sep 2022

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Product Experience Designer

GlobalLogic (A Hitachi Group company) · India

Jun 2020 – Feb 2022

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Product Experience Designer

GlobalLogic (A Hitachi Group company) · India

Jun 2020 – Feb 2022

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UX UI Designer

Three UK · United Kingdom

Aug 2017 – Mar 2020

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UX UI Designer

Three UK · United Kingdom

Aug 2017 – Mar 2020

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Project Manager UX UI

Tech Mahindra · India

Apr 2016 – Aug 2017

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Project Manager UX UI

Tech Mahindra · India

Apr 2016 – Aug 2017

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UX/UI Consultant

Genpact · India

Sep 2013 – Mar 2016

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UX/UI Consultant

Genpact · India

Sep 2013 – Mar 2016

Education

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AI Product Management Certificate

Product School

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AI Product Management Certificate

Product School

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Data and Experiments

Product School

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Data and Experiments

Product School

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Product Management Certificate

Product School

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Product Management Certificate

Product School

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Post Graduate Diploma in Computer Applications

Subharti University

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Post Graduate Diploma in Computer Applications

Subharti University

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Bachelor of Computer Applications (BCA)

IASE University

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Bachelor of Computer Applications (BCA)

IASE University

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Certificate of Usability Analyst (CUA)

Human Factors International [HFI]

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Certificate of Usability Analyst (CUA)

Human Factors International [HFI]