CASE STUDY
Role: Product Designer
Tools: Figma
Duration: 8 Months
Team: 1 Product Designer, 1 Product Manager, CPO, 3 Developers, 2 Testers
New Clients Earned
Revenue in first quarter
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Introduction
A predictive science that stopped at the moment of planning
Context
An enterprise media planning SaaS developed by Amplified Intelligence. Built on proprietary econometric and behavioral data, it measures real human attention across TV, social, and web video to replace outdated vanity metrics with attention-adjusted forecasting.
The problem
Despite ground-breaking attention research, agency adoption was slow. Media planners struggled with complex manual spreadsheets, scenario simulation was cumbersome, and high cognitive load prevented teams from moving from raw research into confident budget allocation.
Core objective
Transform complex econometric data into an intuitive, 5-step workflow that empowers media agencies to compare scenarios and optimize multi-million-dollar ad spends with speed and confidence.
Account setup
Self-Serve Onboarding & Free Trial Sign-Up
A split-screen signup that pairs clear value props with minimal form fields to reduce friction and convert busy media planners into active trial users.
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Data intake
Base Media Plan Upload & Initial Ingestion
A focused drag-and-drop workspace that lets planners easily upload their existing Excel plans, map client brands, and set campaign flight dates.
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Scenario modeling
Multi-Scenario Generation & Attention Benchmarking
An interactive comparison workspace combining parameter controls, attention metrics, reach curves, and media mix charts to stress-test campaign scenarios side by side.
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Granular analytics
Deep-Dive Scenario Breakdown & Channel Optimization
A granular view allowing planners to audit line-by-line budgets and impressions, switch between channel and format views, and instantly see predicted brand lift.
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Campaing governence
Campaign Management & Multi-Client Directory
A clean, scannable table view for early-access users to organize, track, and resume active campaign models across multiple clients.
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Workflow evolution
Guided 5-Step Ingestion & Linear Stepper Wizard
Replaced the static intake form with a clear 5-step wizard to set expectations and smoothly guide planners through complex data ingestion.
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Enterprise controls
Enterprise Profile & Security Management
Modular settings cards for managing planner credentials, role permissions, and two-factor authentication in enterprise agency accounts.
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